Give your creative research a question
Research gets easier to use when the collection has a purpose. Start with the decision your team needs to make, gather a comparable set of references and describe the choices you can actually see.
A research session you can finish
- Write one question. A product-demonstration question and a visual-style question need different samples.
- Choose the category, brands and inclusion rule. Record the date and source so someone else can understand your sample.
- Compare distinct ideas. Group repeated crops and edits so one campaign does not dominate the collection.
- Write observations separately from hypotheses. An ad can show a product being used; it cannot tell you the advertiser’s conversion rate.
- Bring one repeated choice, one contrast and one question back to the team. Keep the references beside your explanation.
Choose a category playbook
A skincare application and a garment in motion call for different observation fields. These playbooks help you choose what to look for; their filled examples are original illustrations, not copied advertiser ads.
Skincare UGC ad research worksheet
Study skincare UGC creative with a free worksheet for routines, demonstrations, personal stories and visible evidence. Includes original illustrative examples.
On-model fashion ad research worksheet
Compare on-model apparel creative with a free worksheet for garment visibility, movement, styling and framing. Includes original illustrative examples.
Choose the handoff
Use competitor research to compare choices across brands, a teardown to map related concepts, and a creative brief to decide what your team will make. Each template includes a worksheet you can copy without an account.
Competitor ad research template
A free competitor ad research worksheet with sampling rules, observation fields and a filled example. Copy it without signing up.
Creative strategy brief template
Turn ad research into a creative strategy brief with a clear question, audience, proposition, evidence and production constraints. Free worksheet and example.
Ad campaign teardown template
A free campaign teardown worksheet for separating creative concepts, variations and observations. Includes a filled example and a reusable handoff.
Keep the limits beside the findings
Public ads are creative references. Their age, availability or number of variations does not establish profitability. A sampled collection is not a census of the market. Use your own product facts and test results to make the eventual production and performance decisions.
Barry brings visual references together on Infinity Board. Starter opens one brand. Pro adds search by look, saved boards and sharing in a desktop browser.