Creative strategy deserves a better board

Every performance team does the same thing: screenshot competitor ads, paste them into Slack, lose them in a thread, and start over next month. The market’s creative, the single richest signal you have, lives nowhere you can actually see it.

Barry started as an internal tool for exactly that problem. We pulled every competitor’s live ad creative into one place and put it on one board, so you could move across the field and zoom into a single hook without losing the forest for the trees.

Then teammates wanted to board things up. Then clients wanted to see the teardowns. So we turned it into a product: boards and share links, all running on the same engine.